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Process Goals vs Product Goals

A product goal is the result: lose 20 pounds, close $1M, publish a book. A process goal is the behavior you control: walk 30 minutes a day, make 10 calls a day, write 500 words a day. You need both, and most people only write the first.

How to do it

  1. Write your product goal with a number and a date.
  2. Ask: what would I have to do every day or every week to make this inevitable?
  3. Write that as a process goal you fully control.
  4. Track the process goal daily. The product goal takes care of itself.
Use AI: Ask AI to turn each of your annual goals into one daily and one weekly process goal.

More frameworks

The Goal Setting Framework

Annual goals by role, then a 90-day Measurable Accountability Plan with 3 priorities.

Deep Annual Review

Log the events, frustrations and opportunities of the year, then find the patterns.

Goals DNA

Vision, why, values, strengths, beliefs, roles and routines in one profile.

Do it with AI holding you accountable

Join the live AI Goal Setting Masterclass, Monday, December 28, 2026, 2:00 to 5:00 pm Eastern.

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