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SMART vs SMARTER Goals: The Two Letters That Make Goals Stick

SMART goals are specific, measurable, achievable, relevant and time-bound. That is a good start and it is not enough, because a SMART goal written in January is forgotten by March. SMARTER adds two letters: Evaluate and Review.

How to do it

  1. Write the goal so a stranger could tell if you hit it.
  2. Add the number and the date.
  3. Check it against your values and your roles.
  4. Evaluate: decide when you will look at progress, daily or weekly.
  5. Review: once a quarter, rewrite the plan with what you learned.
Use AI: AI is the missing E and R. In the masterclass you check in with your goals every day and AI holds you to it.

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The Goal Setting Framework

Annual goals by role, then a 90-day Measurable Accountability Plan with 3 priorities.

Deep Annual Review

Log the events, frustrations and opportunities of the year, then find the patterns.

Goals DNA

Vision, why, values, strengths, beliefs, roles and routines in one profile.

Do it with AI holding you accountable

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